National S’mores Day - August 10

National S’mores Day – August 10


The most popular campfire treat is celebrated each year on August 10 as it is National S’mores Day.  This delicious, sticky and gooey treat is loved by millions across the United States.

S’mores consists of a roasted marshmallow with a layer of chocolate bar sandwiched between two pieces of graham cracker.

The origin of this tasty snack is credited to the entrepreneur Alec Barnum, however the first recorded version of the recipe can be found in the 1927 publication of Tramping and Trailing with the Girl Scouts.   Even though the Girl Scouts were not the first ones to make s’mores, Girl Scout groups describe them in their reports as early as 1925.  Earlier recipes used the name “Some Mores” and it is unclear when the name was shortened to “S’mores”.

Today there are many variations to the original s’more such as:  spread peanut butter on the graham crackers before adding the other ingredients, use peanut butter cup candy bars in place of the chocolate bar or use other candy bars, use marshmallow cream instead of roasted marshmallows and etc.


Following is a “tried and true” S’more Bar recipe for you to make, enjoy and share with your friends and family.

Use #NationalS’moresDay to post on social media. 


National S’mores Day, an “unofficial” national holiday,  is sponsored by the National Confectioners Association.


One Response to “NATIONAL S’MORES DAY – August 10”


  1. Social Media Awareness That Works: S’mores in the Outdoors | Kivi's Nonprofit Communications Blog - October 22, 2014

    […] which are a popular camping treat, condensed the promotion into the month of August to jive with National S’mores Day [ed. note: National S’mores Day, an “unofficial” national holiday, is sponsored by the […]

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